The Museum of Alternate Realities is a fictional museum inspired by an episode of People Watching. The hypothetical museum explores "What If?" scenarios throughout history, using the many-worlds theory of quantum mechanics as a baseline. The many-worlds theory is the idea that every time a decision is made, there are multiple realities in which each choice is carried out. Framing these realities as questions creates interesting, rabbit-hole topics like, "What if we colonized the moon?" or "What if the iPhone hadn't been invented?".
Combining my love of weird topics like the many-worlds theory along with the desire to jump into motion branding created a project focused on how motion branding can be done in unconventional ways for an institution rather than a network.