2020

Generator Z

Generator Z is a grant-making initiative that asks teens to reimagine the future of after school. 1,000 teens will be paid $1,000 over the next year for their ideas and to hold non-profits accountable to their vision.

I worked alongside a great team to create the storyboards and styleframes for Generator Z's first promotional video, and to interpret the brand for motion-based content. With a focus on collage-style imagery, our goal was to use the design to break norms, highlight the unique experiences and perspectives of teens, and encapsulate the main concepts of the brand, while allowing ourselves to experiment. 

I also created a series of press-ready images based on the styleframes that could be used to promote Generator Z in print materials.

MOTION GRAPHICS
CLIENT: RALPH C. WILSON JR. FOUNDATION
ROLE: GRAPHIC DESIGN
PRODUCER: CATHERINE PINK
DESIGN/ANIMATION: SCOTT HOCH
BRANDING: HYPERAKT
MUSIC: PROPER SOUNDS
VO RECORD: GOLD SOUND
VO TALENT: IFE MARTIN
GENERATOR Z TEAM: ABIR ALI & ERIN CASADEI
GOOD DONE DAILY
OLU AND COMPANY

Styleframes

GenZ_Styleframe_01_v03
GenZ_Styleframe_02_v03
GenZ_Styleframe_03_v03
GenZ_Styleframe_05_v02_A
GenZ_Styleframe_04_v02
GenZ_Styleframe_05_v02_C

Press Images

GeneratorZ_PressImage_01_Reimagine_Copy
GeneratorZ_PressImage_06_1000Dollars_Copy
GeneratorZ_PressImage_03_Change_Copy
GeneratorZ_PressImage_05_1000Teens_Copy
GeneratorZ_PressImage_02_Apply_Copy
GeneratorZ_PressImage_04_IdeasPlatform
GeneratorZ_PressImage_07