Generator Z is a grant-making initiative that asks teens to reimagine the future of after school. 1,000 teens will be paid $1,000 over the next year for their ideas and to hold non-profits accountable to their vision.
I worked alongside a great team to create the storyboards and styleframes for Generator Z's first promotional video, and to interpret the brand for motion-based content. With a focus on collage-style imagery, our goal was to use the design to break norms, highlight the unique experiences and perspectives of teens, and encapsulate the main concepts of the brand, while allowing ourselves to experiment.
I also created a series of press-ready images based on the styleframes that could be used to promote Generator Z in print materials.
CLIENT: RALPH C. WILSON JR. FOUNDATION
ROLE: GRAPHIC DESIGN
PRODUCER: CATHERINE PINK
DESIGN/ANIMATION: SCOTT HOCH
MUSIC: PROPER SOUNDS
VO RECORD: GOLD SOUND
VO TALENT: IFE MARTIN
GENERATOR Z TEAM: ABIR ALI & ERIN CASADEI
GOOD DONE DAILY
OLU AND COMPANY